The Evolution of Digital Marketing & How it Helps to Grow Your Business
Evolution of digital marketing? Does it have something to do with you? Well… Even if digital marketing and its history has nothing to do with you, the evolution of digital marketing and how it helps to grow your business surely does! Now you’re curious! Digital marketing! It might be one of the most heard and repeated term nowadays Right! I know that. And it’s true. Digital marketing has become a pivotal term for all the businesses across the globe. And it is something inevitable in this era. So not lagging more, let’s check the evolution of digital marketing and how digital marketing helps to grow your business. Before that, let me give you an introduction on digital marketing.
What is digital marketing?
Digital marketing is often referred to as internet marketing, web marketing or online marketing. The names say it all! Yes digital digital marketing definition in simple words is doing marketing of any kind of products or services via online or internet. The importance of digital marketing in this digital marketing is inevitable as the world is embracing it more and more
Digital Marketing Types
There are many kinds of digital marketing types that have different categories as well as subcategories. It is broadly divided into the following categories:
Search Engine Optimization or SEO
Pay Per Click ads or PPC
Social Media Marketing or SMM
Content Marketing
Email Marketing
Mobile Marketing
Marketing Analytics
What are the 5 Ds of Digital Marketing?
Digital Devices - desktops, smartphones, smart TVs, wearable devices, tablets, laptops, gaming devices.
Digital Platforms - social media platforms, websites, search engines.
Digital Media - online ads, social media marketing, SMS, email marketing.
Digital Data - apps, contact forms, surveys.
Digital Technology Artificial Intelligence virtual reality and Augmented Reality.
5 Key turning points on evolution of digital marketing
In the wake of a discussion on the current situation of digital marketing, we'll now look at how it's developed over time by highlighting some of the significant milestones in its time.
1. Search Engines Come Into Play
The World Wide Web was launched in 1991, but it didn't really make an impact until the very first very well-known internet browser Netscape was able to make its appearance in 1994. A lot of people started using the internet, and when this occurred the search engines like Google were also introduced between the late 1990s and the early 2000s. Search engines function by crawling websites and then storing them to be later retrieved based on the keywords that are used in search terms. This has resulted in what's commonly referred to as Search Engine Marketing (SEM) which is the process of promoting blogs and websites to increase their exposure using strategies like search engine Optimization (SEO) as well as paid advertisements.
2. The Social Media Revolution
The World Wide Web was initially intended to be a collaborative place to share information. It is likely that you bet that it has evolved into far more than this. Social media platforms like Facebook, Twitter and many others have enabled not only to share information as well as to make connections with people. Businesses can also reach a global audience. For this, businesses can make use of paid advertisements that are targeted at general or specific audience segments, and collaborate with influencers to promote products to their followers and much more. Facebook, for instance, was founded in 2004 and grew to an average user count of one million users by the end of the year. In 2007, the platform began its self-service platform for advertising as and business pages, thereby increasing the total ad revenue up to $750 million. Other platforms have followed suit and have provided a platform for companies to reach out to their customers.